Branding

Client
LYNAY Group

Project
I worked with a co-op housing/rent-to-own company to build their brand from the ground up. This included logos, brandmarks, fonts, and a colour palettes.

Applications Used
Adobe Illustrator, Notion

A repeating pattern of the word 'LYNAY' in off-white on a black background, with stylized lines surrounding the text.
Color palette chart displaying four colors labeled as Pavement, Fence, Lawn, and Sunshine along with the LNAY logo at the top.

Client
Cornerstore

Project
This is a case study in a late night wine bar focused on attracting a young and trendy demographic.

Applications Used
Adobe Illustrator, Adobe Photoshop

A man with light skin, short light brown hair, and wearing a green paisley shirt holds a glass and looks down. Overlaid is a graphic of a lipstick and the text 'CORNERSTORE' in stylized letters.
Storefront sign for Cornerstore wine and food with inside view of shelves and two people standing inside
Black and white photo of a woman with dark hair, wearing large sunglasses with phrases on the frames, and dark lipstick. Overlaid text reads 'Cornerstone wine & food,' with the address '387 Grapevine Lane, Vintageville, CA,' and three outlined icons of a wine glass, a bottle, and a champagne flute. There are also colored dots in green, orange, and pink on the bottom right.
Open laptop on a white surface displaying a pink menu with drinks and a glass of champagne beside it.
Green background with white outline illustrations of champagne bottles and glasses, with the word "CORNERSTORE" in the center.
Bus shelter at night with a sign for Cornerstore wine and food showing a pot, pan, and glasses of wine, with a bench in the foreground and wet pavement under a roof.

Client
The Beachwood Cafe

Project
This is a case study in a cafe and coffee brand based in California. I developed the branding by writing

Applications Used
Adobe Illustrator, Adobe Photoshop

Three colorful coffee bags lined up on purple background, each with a different label and flavor: Cherry Bomb Roast, Golden Sunrise Brew, and Sweet Creature Blend.
A hand holding a pink can of Cherry Bomb Roast coffee against a metallic, vertically ridged background.
Computer monitor displaying a logo for The Beachwood Café featuring a cup with a wave inside, surrounded by a pink circle, with a background of pink, yellow, blue, and red abstract patterns including suns, waves, and seagulls.
Beach tote bag lying on sandy ground with dried pine needles, featuring colorful can illustrations and the text "The Beachwood Cafe."
Seamless pattern with yellow suns, pink seashells, blue waves, and red birds on a light pink background.